Advanced SEO Course

  • Your Name: OMNI ACADEMY
  • Contact Number: 03122169325
  • Select Your City: Karachi
  • Listed:
  • Expires: 941 days, 15 hours


Industry best advanced search engine optimization (SEO) training to enhance digital marketing capabilities of individual and organizations. As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role.

Program Name : Digital Marketing -SEO
Training Track : Digital Marketing – ADV SEO
Duration : Two Months
* Monthly Installment Options available for deserving students.
* Eligibility : Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser


Mobile: 03122169325
A-575, Block 5, KDA Scheme 24, Gulshan-e-Iqbal, Karachi, Pakistan

SEO Course Contents
1. How Search Engines Work
o Crawling & Indexing
o Providing Answers Based on Relevance and Importance
o Search Engine Ranking Factors
o Local Search Ranking Factors
o Google’s Recommendations
o Bing’s Guidelines
2. How Important is SEO?
o The Importance of SEO
o The Limits of Search Engine Technology
o Case Studies of Failed/Poor SEO Implementation
3. Planning Your SEO Campaign
o Setting and measuring your SEO goals and objectives
o Competitor Benchmarking Tools & Techniques
o Keyword Research + Tools
o Visitor Intent: The Psychology of User Search Behaviour
o User Experience/Usability
o Content Strategy
o Using Paid Search to Improve Website Quality Score
o Optimise Your Website for Mobile Search
4. SEO-Friendly Web Design and Development
o On-Page Optimisation
o URL Best Practices
o Metadata
o Indexable Content
o Crawlable Internal Link Structure & Breadcrumbs
o “nofollow” Links
o Duplicate Content, Redirects and Canonical Links
o HTML & XML Sitemaps
5. Popularity: Link-Building and Social Media Sharing
o Link Signals
o Link-Building Strategies
o Social Signals in Search Results
o The Impact of Google+
6. SEO Tools & Services
o Google’s Webmaster Tools
o Bing’s Webmaster Centre
o Moz’s Open Site Explorer
o Google & Bing’s Metrics Tools
7. SEO Myths and Misconceptions
o Metatags and Keyword Density
o Effects of Paid Search on Organic Rankings
o Anti-Spam Measures
8. Google’s Updates and Penalties
o Overview of Google’s Update History
o Black Hat vs White Hat SEO and Google’s Anti-Spam Measures
o Link Auditing
o Getting Penalties Lifted
9. Measuring and Tracking Your SEO Success
o Key Performance Indicators and How to Choose Them
o Paid & Free Analytics Software
o Running an SEO Audit
o Google’s (not provided) Keywords
o A/B and Multivariate Testing for Conversion Rate Optimisation
o Interpreting Your Data
10. The Future of SEO
o Providing Searchers with the Best Possible Results
o Search Context
o Mobile Search
o Social Search
o Human Search
o Predictive Search
o Cornerstone Content and Internal Linking


Listing ID: 86657e720d4c52c1

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